After being laid off from his full time teaching position at Trillium Charter School in 2011, Will Watts took the small settlement he received as a result of his wrongful termination suit, and enrolled in the multimedia program at Portland Community College to pursue his dreams of becoming a music video producer and director. There he took as many classes as he could at any one time, while interning for the Emmy nominated Portlandia Art Department, Lance Bangs’ production house ‘Field Recordings’, and Cash Music. When funding ran dry, Watts dusted off a few of the web design skills he developed during his time with Beto O’Rourke’s firm Stanton Street Design, and helped to launch websites for Rapgrid, Co-Sign, Capita Snowboards, and Union Bindings.
By 2013, Watts was out on his own, exercising some of his newly acquired skills for local businesses and record labels like Kill Rock Stars. Through his connections there, Watts began his four year stint as the video producer for the American Association of Independent Musicians annual Libera Awards. That same year, he reprised his role as production assistant for Portlandia’s Art Department — this time receiving pay and credit. During this fruitful time, Watts also produced a slew of live comedy videos for the likes of Cameron Esposito, Hari Kondabolu, Ian Karmel, Rhea Butcher, W. Kamau Bell, and several others that racked up millions of views.
In 2015, Watts began his foray into podcast production with The Future of What, a weekly radio show & podcast hosted by Portia Sabin (current president of the Music Business Association), that was designed to help artists and musicians gain a broader understanding of how the music industry works. Within a year, the show was nationally syndicated, and by 2019 it was winning awards like “Best In Show” at the X-RAY.FM awards and landing on industry “must listen” podcast lists. Concurrently, Watts also helped produce “Girl Germs,” a short podcast series about Bratmobile’s “Pottymouth,” as well as stand-up comedy albums for comedians like Dana Gould, Emily Heller, Amy Miller, and Frangela.
Over the past three years, Watts has produced fistfuls of music/lyric videos, album trailers, and audio visualizers (e.g. Spotify Canvas, YouTube art tracks, etc.) for artists like Elliott Smith, Filthy Friends, Kinski, Horse Feathers, Second Letter, and several others. He has also taken on production roles for educational podcasts and audio books like “Find Your Dream Job“, “How I Hire,” “Beginner to Buyer, ” and “The New Hello.”